Peter Ubel is a doctor specialized in the field of bioethics and the research of human behaviour. As he confesses in his blog, he likes to explore the dialectic of rational and irrational forces that affect the people’s health, their happiness and the way society works.
I attached a promotional video for his book "Critical Decisions" which delves into the realm of shared clinical decisions. "The attitude of people to the risk of contracting a disease, argues Dr. Ubel in this video, does not depend on whether they understand the numbers explained to them, but on how they interpret them and, thus, very often important clinical decisions are taken based on the subtlety of perception." For example, many patients are more inclined to opt for an intervention with a 90% survival rate than for one with a 10% mortality rate. Given a risk, fear always wins over reason.
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