Monday, 7 February 2022
Default options in healthcare
Monday, 25 October 2021
How to inform, persuade and remind about COVID-19 vaccination
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| @varelalaf |
After a year in which the fight to control the transmission of COVID-19 has set the agenda, the debate is now focused on how to get a sufficient percentage of the population vaccinated to achieve the so-called "group immunity" as soon as possible. The objective now goes to the supply side: it is about establishing the sequence in which different population groups should be vaccinated (and with which vaccine each one) and making sure that the prioritization is fulfilled. We must also resolve as soon as possible how to eliminate bureaucratic obstacles so that vaccines are more easily accessible, more operational from a logistical point of view and can be purchased by the states at a reasonable price. However, solving the supply problem will be futile if we fail to stimulate demand so that the effective vaccination rate is as high as possible. For this, it is essential to understand both how the potential vaccination subjects behave ‒guided by their beliefs, their perceptions about safety and risk and by their cognitive biases‒ and in what way we can influence that behaviour to guide them towards the socially desirable direction that allows the reduction of disease incidence.
Monday, 12 July 2021
Do financial incentives work to improve treatment adherence?
Laura Diego del Río & Pedro Rey
Monday, 26 April 2021
Should drugs cost "their worth"? What is the fair price?
Monday, 30 November 2020
A Nobel Prize in Economics for health interventions that alleviate extreme poverty
Monday, 24 August 2020
Reducing Overprescription with Psychology based Interventions
Monday, 17 February 2020
Is my child hyperactive or is it simply that he is too small?
Monday, 14 October 2019
How to ensure that healthcare professionals read clinical practice guidelines?
Monday, 25 March 2019
Five Clinical Practice Lessons from the Nobel Prize in Economics
The 2017 Nobel Prize in Economics was awarded to Richard H. Thaler ,from the University of Chicago, for his contributions to behavioural economics. As I have explained before, this discipline combines the teachings of economics and psychology to better understand and predict human behaviour and to help us make better decisions, especially in areas such as health, where the combination of having to take many decisions involving risk and having to share private information with people with whom our incentives are not always perfectly aligned, makes us sensitive to multitude of emotions, failures of rationality and psychological biases.
Monday, 26 November 2018
Incentives to change unhealthy habits: Do they work? Are they ethical?
Monday, 16 July 2018
Health incentives: don’t shoot the behavioural economists!
Monday, 22 January 2018
The paternalism of presenting the glass half full or half empty
“Imagine that you are a health manager who must decide between two possible measures in the face of the outbreak of an epidemic that is expected to kill 600 people. The information you have about the consequences of the two measures you should choose is as follows: if you decide to take measure A, you know with certainty that 200 people will be saved. If you decide to take measure B there is a 1/3 chance that the 600 people will be saved (and therefore, a 2/3 chance that no one will be saved). Which of the two measures would you choose?” Please take a moment to think about it and write it on a piece of paper before continuing reading.
Imagine now that, faced with the same epidemic, you must choose between these two other measures. If you choose measure C, 400 people will die. If you choose measure D, there is a 1/3 chance that no one will die (and a 2/3 chance that 600 people will die). Which of the two measures would you decide now?
Having read the two paragraphs, you have probably already realized that there exists contradiction: measures A and C are identical in their expected consequences, as are measures B and D. However, it’s likely that you, like 72% of the subjects of multiple experiments who are asked to decide between A and B, may have chosen A, while, like 78% of the subjects who are asked to choose between C and D, you may have chosen D in the second question. How can this inversion of preferences occur?
The problem presented by this example is not so much that it demonstrates that human beings are contradictory, which barely surprises us anymore, but that it opens the door for us to be manipulated when making decisions, merely by how the data is presented to us. This manipulation capacity is of particular importance in clinical practice where, for example, in an environment in which an attempt is made to promote shared decision making between doctor and patient about which treatment to follow, the doctor can continue to exercise full control over the patient through presenting the information of the healing possibilities or possible side effects in a positive or negative way. Therefore, it’s important to recognize that, if you really want to favor freedom of choice in situations that by definition involve risks, and thus probabilities, it’s necessary either to move towards greater education of those who receive the information so that they are able to interpret it correctly being aware of their own cognitive biases, or to do an enormous exercise of honesty and exposing this type of mind tricks, dedicating enough time to helping others understand in an objective way, and not biased by our own self-interest, the expected consequences of their decisions, in some cases literally of life or death; Give me freedom of choice or paternalism based on the specialists’ expertise but don’t disguise one as the other.











