Pedro Rey
As this is my first post on this blog, let me introduce myself. I am a researcher into behavioural economics, a field that uses ideas from psychology to enrich the study of economic problems. More specifically, at present we are working on a project that – as I will explain at the end of this piece, and for various reasons – may have interesting implications in the field of medicine.
Our research aims to answer a simple question: what is the relationship between how much consumers like the products they buy and how much they are willing to pay for them?
As this is my first post on this blog, let me introduce myself. I am a researcher into behavioural economics, a field that uses ideas from psychology to enrich the study of economic problems. More specifically, at present we are working on a project that – as I will explain at the end of this piece, and for various reasons – may have interesting implications in the field of medicine.
Our research aims to answer a simple question: what is the relationship between how much consumers like the products they buy and how much they are willing to pay for them?
